Section 1 – How we use your information
We only collect, use and hold information that we need to be able to provide you with the service you are requesting. You don’t have to give us any of this personal information but if you don’t then you may not be able to access our products and services. It would also be extremely difficult for us to be able to provide you with an optimal level of customer service. Our websites include www.holgates.co.uk and www.holgatescottagecollection.co.uk
The guide below details what information we collect and how we use it.
Your name and contact details
| How we use this | Why? |
| Getting in touch with you | We may need to get in touch with you about your holiday, holiday home purchase or if you have requested information from us. We’ve got to do this to perform any business with you. |
| Sending you information by email, SMS, post or telephone about our products or services | We are constantly improving our business and we like to keep you up to date. We only do this with your permission and you can opt out at any time if you change your mind. |
| For insurance purposes | Your details may be collected and processed for insurance purposes when purchasing a holiday home. This may require your details to be shared with GoldPark and insurers. |
| For our accounting records | These details are needed for your invoice and our accounting and tax records. |
Your payment and financial information
| How we use this | Why? |
| Taking payments and giving refunds | We have to do this to perform our contract with you. Don’t worry, we don’t keep this information. |
| Acting as a credit broker | We act as a credit broker if you choose to use finance to fund a holiday home purchase with us. The finance provider needs this information to make an assessment as to affordability and so they can take your monthly payments. |
Your passport or other proof of ID
| How we use this | Why? |
| Compliance with money laundering regulations | Holiday homes are a significant investment and we have a legal obligation to ensure you are who you say you are and that you are over 18. |
Your communications history with us
This includes emails, telephone calls, post, instant chat and social media.
| How we use this | Why? |
| Providing customer service and support | We have to do this to perform our contract with you. If you have additional needs or service requests and let us know, then we need to keep track of those to enable us to deliver on them. |
| Training our team members | We want to make sure you get the best possible customer experience. In the rare instances that we fall short of your expectations we look to learn from our errors. |
Customer History
| How we use this | Why? |
| Selling you things | We have to do this to perform our contract with you. You can’t come on holiday unless you have a booking with us. |
| Providing customer service and support | We’ve got to do this to perform our contract with you. |
Information about your devices and how you use our website
We collect your IP address, device type and your location data (if you choose to share it with us) when you browse our site. We also track how you use our website.
| How we use this | Why |
| Improving our website | We always aim to improve our online customer journey. |
| Protecting our website | This data helps to prevent and detect fraud against us or you. We also need to meet our legal obligations about looking after your data. |
Your responses to promotions, competitions and surveys
| How we use this | Why? |
| Improving our customer service | We need to know how you found your experience with us so we can improve where needed and celebrate when we achieve the highest of standards. |
| Running a competition or promotion | We use your data to help you win that prize or make you aware of that promotion. |
CCTV
| How we use this | Why? |
| Preventing crime and keeping us all safe | Our CCTV is regulated by ICO and our recorded images can be used for the purposes of investigation and evidence in the unlikely event that something happens to you or your property. |
HR Information
This includes any data that is required if you apply to be a member of the team at Holgates Holiday Parks or are employed by us. It includes, but is not limited to, National Insurance numbers, bank details, relevant qualifications, medical history and appraisal information.
| How we use this | Why? |
| Obtaining proof of your eligibility to work in the UK | We have a legal obligation to check that every potential employee is eligible to work in the UK and hold records to support those checks. |
| Checking you have the right qualifications to do the job | It’s common sense but we need to ensure things like you hold an up-to-date lifeguarding qualification if you want to work poolside. We need to hold records that support these checks. |
| Reporting to HMRC | We must take PAYE and NI deductions from your wages and pay and report these to HMRC. |
| Paying you | We can’t pay you if we don’t have your bank details. Don’t worry, they are all stored securely and are not used for any other purpose. |
| Keeping you safe | If you have a medical condition then it’s important we know about it, so we can keep you safe at work. |
| Helping you grow and improve | Great team members are at the core of our business and we want to help you gain new skills and experiences to help you in your career. We do this through personalised feedback on both a formal and informal basis. |
Other ways we use your data
Section 2 – Sharing your information
These include, but are not limited to:
- Companies which provide our payment services
- Our software vendors for our park management systems
- Professional service companies such as our data cleansing and direct mail providers
- Our IT and web hosting providers
- Finance companies, in the capacity of our role as a credit broker
- Legal and governmental agencies
- Social media where you directly tag us or link to our products or services
We only work with companies who take the same amount of care with customer data as we do. Where possible we also anonymise data before sharing it and use aggregated data where it makes sense. We only share individual personal data where there is no alternative.
Section 3 – Keeping your information
Section 4 – Marketing Messages
We tailor our marketing messages so we hopefully only contact you about things of interest to you. These can be by email, mail, text or telephone. You can opt out of receiving messages at any time by letting us know your full name, postcode, email address and phone number. How to stop receiving messages from us
- By telephone. Call 01542 701508
- By emailing us at reception@holgates.co.uk
- By clicking “unsubscribe” or by updating your preferences via the links at the bottom of any email you receive
- By mail to STOP MARKETING, Holgates Holiday Parks, Middlebarrow Plain, Cove Road, Silverdale, Carnforth, Lancashire, LA5 0SH
Once you do this, we will update your profile to ensure that you don’t receive further marketing messages. It may take up to 28 days for all our systems to be updated following receipt of your request and we apologise for any marketing messages you may receive in the interim period. Stopping marketing messages will not stop service communications such as issuing of booking confirmations or pre-arrival messages.
Section 5 – Online adverts for Holgates Holiday Parks
Section 6 – Changes to this policy
Section 7 – Cookies
Cookie Policy
This Policy describes the cookies used on our website and the types of information they gather, how we use that information and how to opt-out of certain cookies. For additional information about how we collect and manage your personal information see our Privacy Policy.
What Are Cookies
Cookies are tiny files that are downloaded to your computer, to manage and improve your experience while on our website. It is common practice with many commercial websites to use cookies.
How We Use Cookies
Our website uses different types or categories of cookies, such as:
- Strictly Necessary – these are essential to navigate and use a website
- Functional – these allow users to customise how a website looks or to remember if you have visited the site before
- Analytical – these collect data for analytical and statistical purposes so we can understand how users navigate our website.
- Performance – used to understand and analyse the key performance indexes of the website which helps in delivering a better user experience for the visitors.
- Advertising / third party – these allow us to customise the content of pages or messages to you and to analyse the effectiveness of our advert campaigns
Cookies can be ‘session cookies’ or ‘persistent’. Session cookies are temporary and support certain actions on the website then close when you leave the website. Persistent cookies remain on a device for a set period of time and are activated each time you, the user, visits our website.
The Cookies We Set
Strictly Necessary
If you create an account with us then we will use cookies for the management of the signup process and general administration. These cookies will usually be deleted when you log out, however in some cases they may remain afterwards to remember your site preferences when logged out. This site offers e-commerce and payment facilities so some cookies are essential to ensure that your order is remembered between pages so that we can process it properly.
Analytics
This site uses Google Analytics which is one of the most widespread and trusted analytics solution on the web for helping us to understand how you use the site and ways that we can improve your experience. We only use these cookies for our own purposes and no personal information is captured. These cookies may track things such as how long you spend on the site and the pages that you visit so we can continue to produce engaging content relating to how our website is used.
To find out more information on how Google uses this data, click here
From time to time we test new features and make subtle changes to the way that the site is delivered based on how users interact with our website. When we are still testing new features these cookies may be used to ensure that you receive a consistent experience whilst on the site whilst ensuring we understand which optimisations our users appreciate the most. You can opt out of these cookies by selecting ‘reject all’ in the cookie consent banner.
Functional
Functional cookies allow users to customise how a website looks, for example, usernames, account preferences and remembering if you have visited a site before. From time to time, this site may offer newsletter or email subscription services and cookies may be used to remember if you are already registered and whether to show certain notifications which might only be valid to subscribed/unsubscribed users.
Marketing / third party cookies
It is important for us to understand how many of our website visitors make a purchase, so we use cookies to gather this information. This is important to you as it means that we can accurately make business predictions that allow us to monitor our advertising and product costs to ensure the best possible price. We use personalised advertising on our website, which uses your browsing activity together with those interests, to provide you with targeted advertisements which are more relevant to you, during your visits to our website.
We also use retargeting advertising on our website using Google Marketing platform, which operates in a similar way to personalised advertising, with the addition that our advertisements are served to you away from our website. To opt out of these cookies please select ‘Reject all’ from the cookie consent banner or by setting your preferences on Google Ad Settings (google.com)
In some cases you may interact with our website from your interactions on your social media platforms. In these circumstances, cookies may be used to allow us to provide you with content that we feel may be of interest to you.
We work with trusted partners to advertise on our behalf and we use affiliate tracking cookies to allow us to see if our website visitors have come to the site through one of our partner sites. This helps us measure our relationships with our partners.
We also use social media buttons and/or plugins on this site that allow you to connect with your social network in various ways. For these to work certain cookies are used to enhance your profile on their site or contribute to the data they hold about your for various purposes as outlined in their respective privacy policies.
To opt out of these cookies, please select ‘reject all’ from the cookie consent banner.
Disabling Cookies
There are different ways to disable Cookies:
- Using ‘reject all’ (except strictly necessary) in our cookie preference banner
- Using your browser settings
- How to disable in Chrome
- How to disable in Microsoft Edge
- You can opt out of Google’s use of cookies or device identifiers by visiting Google’s Ads Settings
Disabling certain types of cookies, for example, functional cookies, may affect how the website functions. In general, it is recommended that you take care when disabling cookies.
Section 8 – Your Rights
You have a number of rights with regards to your personal information under the General Data Protection Regulation (GDPR). These are:
- The right to be informed about how your personal information is being used – that is why we have put together this document
- The right to access the personal information we hold about you
- The right to rectify any information we hold about you that is incorrect
- The right to request that the information we hold about you be erased, or place restrictions on how we process it
- The right to request that we provide the information we hold about you in a format that can be easily transferred to you or another service provider – “data portability”
- The right to complain to your data protection regulator – In the UK this is the Information Commissioner’s Office
Section 9 – Contacting us about this notice
We partner with Matoma, Microsoft Clarity and Microsoft Advertising to capture how you use and interact with our website through behavioural metrics, heatmaps, and session replay to improve and market our products/services. Website usage data is captured using first and third-party cookies and other tracking technologies to determine the popularity of products/services and online activity. Additionally, we use this information for site optimization, fraud/security purposes, and advertising. For more information about how Microsoft collects and uses your data, visit the Microsoft Privacy Statement.